Zalando To Launch Second-hand Goods Category Germany As First Country To Implement

The category of "used goods" to be launched this time mainly covers men's, women's and children's clothing. Consumers can find the category in the category column and then choose to buy directly or search for a specific product through a search tool.

LandZalando found that consumers also love second-hand fashion, which may also be one of the reasons for its launch of this category. At the same time, Zalando is not without experience in launching this category.

此 Prior to this, Zalando launched an app called “Wardrobe” and trial-operated a second-hand physical store in Berlin for two years, accumulating some experience in second-hand fashion sales.

消费者 If consumers want to sell second-hand clothing on the Zalando platform, they can also submit products and resell them after passing the system quality inspection.

According to the "E-Commerce News", in November last year, Zalando also announced the launch of a new sustainable development strategy "do.MORE", which includes its commitment to achieving carbon neutrality.

In December, Zalando also provided same-day and next-day delivery services to non-members of Zalando Plus. For certain products, non-members in more than 30 cities in Germany can enjoy the distribution service for a fee. When the order meets the requirements of the delivery service, the platform will automatically provide the delivery option when the consumer places the order.