Jordan To Buy Umbro, Stand Or Run

Earlier this month, U.S. Brand manager Iconix Brand Group Inc. (icg) reached an agreement with Hong Kong's Jordan investment co. (

The deal, which includes all of the company's stake in umbro China and the intellectual property of its brands in China, is expected to bring in $62.5m in cash.

The transaction is expected to close on September 15, 2020.

A few days ago, the AIR JORDAN brand in the United States sued China's qiaodan sports company trademark infringement case for years and finally won.

This acquisition shows qiaodan sports' cognition of its own situation. With the continuous acceleration and upgrading of local consumption consciousness, the playing method of edge ball will definitely make the brand and consumers go further and further apart.

Want to build national brand, but the nation behind it is unable to support, how long can you hold such a suspension?

If the defeat represents the end, rather than is a reminder that the old standing is not the way, then get up and run, after all, the acquisition is to overtake the curve, not necessarily no hope, always have a try.