After The Epidemic, What Changes Will China's Knitted Underwear Industry Face

1. Hengqiang is strong, the industry is passively shuffled due to the situation

The sudden epidemic has caused changes in the industry that originally occurred within 3-5 years, sweeping in the short term, changing the competitive landscape and accelerating the process of industry reshuffle. Relatively speaking, large-scale enterprises, strong R & D and innovation capabilities, Enterprises with more complete operating structures and abundant cash flow can survive better. Some companies lacking capital strength and core competitiveness will gradually withdraw from market competition.

2, Consumers are deeply online, accelerating online and offline integration of enterprises

The sudden epidemic has given birth to the "housing economy". People live at home, shifting the needs of life and consumption from offline to online, online classroom, online medical, online entertainment, live online shopping, fresh takeaway, online socializing and other lifestyles. Make consumers deep online become the norm, coupled with restricted outbreak control, many terminal stores and companies have to use online marketing and community marketing to connect consumers, online office, new retail, live sales, community operations The use of other means has directly accelerated the integration of online and offline businesses.

3. Promote companies to accelerate structural adjustment and layout

最 This epidemic has brought the most important deep reflection to many manufacturing companies: Can the company remain unaffected when the epidemic comes? In the final analysis, the business structure of the company's business or sales channels is too simple, limited to traditional offline channels, single market and order business, etc. Without a structural layout in advance, corporate operations are extremely vulnerable.

4. Speed up the process of enterprise intelligence and digitalization and improve efficiency

Underwear, as a traditional labor-intensive industry, has a long supply chain cycle and a high degree of dependence on manufacturing workers. Therefore, the industry is less efficient, and the production and retail are less digital and intelligent. The arrival of the epidemic has prevented a large number of workers from being able to work. As a result, the production capacity of many enterprises has been greatly affected, and the impact of the epidemic has almost caused the market to miss the order season, which has caused enterprises to be in a dilemma of fear of inventory and lack of stock. The essential reason is actually the lack of digitalization and intelligence. Therefore, the advent of this epidemic will make many business owners feel pained, and speed up the digitalization and intelligent upgrade of enterprises.

5. Improving corporate immunity, strengthening corporate anti-risk capabilities and crisis awareness

The sudden epidemic has severely affected the resumption of production, marketing, raw materials, orders and other links of all enterprises. The pressure of operating costs, staff wages, and rents has made many small and medium-sized enterprises lacking cash flow and anti-risk capabilities difficult, greatly Improved the awareness of the enterprise's anxiety and crisis, so that more companies think strategically how the company can better have the ability to resist risks and make plans.

6. New channels such as live broadcast and social e-commerce are developing rapidly, and many enterprises will usher in a new round of development opportunities.

According to forecasts, in 2020, the number of users and market size of Chinese social e-commerce will increase from 422 million and 2060.58 billion yuan this year to 733 million and 300 billion yuan. The market scale will further expand. At the same time, under the influence of the epidemic, staying out of the house has become the best choice for people to avoid disasters. Online shopping has also become the best consumption mode for people to meet daily needs. Compared with traditional e-commerce , Social e-commerce has significant advantages in traffic, operations, channels, users and customer acquisition costs. Live broadcast and social e-commerce are about to usher in a new round of development opportunities.

7. Changes in health consumption upgrade

The epidemic event, to a great extent, completely overturned people's view of health and made more people aware of the importance of health. After the epidemic, the national health industry will usher in explosive growth, and national health and protection. Awareness will also be further enhanced. Health and well-being will be the theme of people's future lives. For the underwear industry, consumers will pay more attention to healthy products and lifestyles, so it will greatly promote the explosion of the health underwear industry and surrounding protective products. increase.

8.Community-based retail welcomes new opportunities

After the epidemic, communities, living, and integration may become a new trend. In order to avoid crowded people, consumers are turning to shopping and focusing on fresh supermarkets, convenience stores, and communities that cover the surrounding communities. New retail platform, and observations of recent data show that the order volume of this Internet living part is on average more than 50% higher than usual. This is also very important for underwear retail. Communityization will become one of the most important areas for offline physical retail channels to explore. Through the cultivation of consumer habits during this epidemic, this kind of retail based on community services There will be new opportunities.