Who What Wear Swimwear
Oct 20, 2025
Leave a message
The fashion world is constantly evolving, and swimwear remains one of the most exciting categories to watch. As Who What Wear and other leading fashion editors spotlight the biggest swimwear trends of 2025, designers, brands, and consumers alike are embracing innovation, sustainability, and individuality.
Whether you're a swimwear lover, a fashion buyer, or a brand owner planning your next collection, this article explores the latest swimwear trends, materials, and manufacturing insights inspired by the global style movement - with professional insight from Xiamen Reely Industrial Co. Ltd, a full-service swimwear and activewear manufacturer in Fujian, China.
1. What Is "Who What Wear Swimwear"?
Who What Wear is a digital fashion and lifestyle platform that sets global style directions every season. Its editors forecast what's next in swimwear design, color palettes, and body-positive silhouettes - making it a reference point for brands and retailers worldwide.
When people search for "Who What Wear swimwear," they're often looking for:
The latest swimwear trends recommended by Who What Wear editors
Influencer-approved bikini and one-piece styles
Sustainable and inclusive swimwear brands
Affordable yet fashionable swimsuit options
Building on these insights, Reely Apparel analyzes 2025 swimwear trends to help brands translate editorial inspiration into real, manufacturable products.
2. Top Swimwear Trends for 2025
a. High-Waisted Revival
The high-waisted bikini is not just back - it's leading the trend charts for 2025.
Why? Because it flatters all body types, offers a vintage aesthetic, and provides extra coverage without sacrificing style. Expect designs with:
Contrasting waistbands
Sculpting fabrics
Retro-inspired prints
Seamless edges for comfort
Factories like Reely Apparel have developed advanced cutting and stitching methods to ensure perfect fit and flexibility in high-waisted designs.
b. Cut-Out and Asymmetrical Designs
Fashion-forward consumers are drawn to statement shapes. Expect to see:
One-shoulder swimsuits
Side and front cut-outs
Minimalist silhouettes with architectural flair
These designs require precision in pattern-making and high-stretch fabrics - specialties that Reely Apparel's technical team handles with expertise.
c. Sustainable Fabrics
As Who What Wear consistently highlights, sustainability isn't a trend anymore - it's a standard.
In 2025, eco-friendly fabrics dominate the market:
Recycled nylon (Econyl®) made from ocean waste
Recycled polyester (rPET) from post-consumer bottles
Plant-based textiles with biodegradable properties
Reely Apparel works with GOTS and OEKO-TEX 100 certified mills, ensuring all fabrics are safe, skin-friendly, and responsibly sourced.
d. Textured & Ribbed Swimwear
Ribbed textures, crinkle fabrics, and 3D jacquard patterns give depth and luxury to minimal swimwear silhouettes.
These materials offer both tactile appeal and improved elasticity - ideal for the premium swimwear segment.
e. Metallics and Shimmer
Shine is making waves again. Expect champagne tones, soft metallic finishes, and holographic laminates that look radiant under the sun.
Factories now use improved lamination techniques that retain the shimmer effect even after prolonged exposure to saltwater and chlorine.
f. Inclusive & Adaptive Swimwear
Fashion inclusivity extends to swimwear too - with designs catering to all body sizes and needs.
Reely Apparel supports custom size grading, ensuring fit consistency from XS to 4XL, and can integrate adaptive features like easy closures or adjustable straps for comfort and confidence.
3. Swimwear Color Forecast for 2025
Based on Who What Wear's trend analysis and fashion week data, here are the top color directions:
| Category | Trending Shades | Description |
|---|---|---|
| Nature Inspired | Sage Green, Sand Beige, Ocean Blue | Calming, earthy tones |
| Digital Brights | Coral Orange, Cyber Lime, Sky Blue | Vibrant and youthful |
| Metallic & Luxe | Gold Dust, Pearl White, Soft Bronze | Glamorous beach aesthetics |
| Monochrome Classics | Black, Ivory, Espresso | Timeless sophistication |
These colors not only influence retail swimwear collections but also guide fabric dyeing choices in OEM manufacturing.
4. From Trend to Production: How Brands Realize Swimwear Collections
Following fashion trends is one thing - turning them into actual products is another.
This is where a professional manufacturer like Reely Apparel adds value.
Step 1 – Trend Research & Design Development
The Reely team helps brands interpret global trend data (like Who What Wear forecasts) into actionable design concepts and tech packs.
Step 2 – Fabric Selection
Sourcing from certified mills in China ensures access to the newest textures, sustainable yarns, and digital print options.
Step 3 – Pattern Making & Sampling
Using CAD technology, the factory creates precise patterns, ensuring stretch control and body fit accuracy.
Step 4 – Bulk Production
Reely Apparel's facility in Fujian uses advanced flatlock and zigzag machines for seamless swimwear construction - balancing aesthetics and durability.
Step 5 – Quality Control & Packaging
Each batch undergoes rigorous inspection, ensuring the fabric stretch, stitching, and colorfastness meet export standards. Eco packaging options are also available.
5. Pricing and Market Segments
| Market Segment | Average Retail Price | OEM Manufacturing Cost (Approx.) |
|---|---|---|
| Fast Fashion | $15–$30 | $6–$10 |
| Mid-Range | $40–$80 | $8–$15 |
| Premium Designer | $100–$200 | $15–$30 |
| Sustainable Luxury | $120–$250 | $20–$40 |
Brands that work directly with OEM swimwear factories in China benefit from lower production costs, flexible MOQ, and faster turnaround - allowing them to stay ahead of trend cycles highlighted by fashion editors.
6. Celebrity & Influencer-Driven Swimwear
The Who What Wear effect often begins with celebrity and influencer styling.
In 2025, expect to see:
Retro-glam bikinis inspired by '90s supermodels
Athleisure swimwear blending sports function and streetwear aesthetics
Minimal luxe looks in soft neutral palettes
Reely Apparel helps emerging labels recreate influencer-loved designs with private-label customization, enabling smaller brands to compete in the fashion swimwear segment.
7. Technology & Fit Innovations
Modern swimwear isn't just about aesthetics - it's technical.
Key innovations driving the 2025 market include:
4-way stretch shaping fabric for body contouring
Bonded seams replacing traditional stitching
Laser-cut edges for smooth lines
Chlorine-resistant fibers to extend garment lifespan
Factories like Reely Apparel are equipped with state-of-the-art sewing and bonding equipment, giving brands a technological edge.
8. Sustainable Swimwear Production in Fujian, China
Fujian has become one of the most advanced apparel manufacturing regions in China, known for:
Strong textile supply chain
Skilled labor force
Modern, eco-conscious factories
Xiamen Reely Industrial Co. Ltd operates here with a mission to combine ethical production and high-quality craftsmanship, supporting global brands in creating collections that reflect both trend and responsibility.
9. Tips for Brands Creating a Trend-Driven Swimwear Line
Follow Fashion Media Like Who What Wear: Track seasonal updates for silhouette and color direction.
Balance Trend and Timelessness: Combine one fashion-forward element with a classic base.
Choose Technical Fabrics: Ensure performance meets aesthetic.
Partner With Experienced Manufacturers: Work with suppliers familiar with global fashion cycles.
Request Samples Early: Secure production slots before peak season.
By aligning design inspiration with a strong manufacturing foundation, brands can maximize both creativity and profitability.
10. The Future of Swimwear: Style Meets Sustainability
As the world moves toward slow fashion and environmental responsibility, the future of swimwear will merge style, comfort, and sustainability.
Consumers no longer want just a bikini - they want a story of transparency, craftsmanship, and care.
That's why more brands collaborate with manufacturers like Reely Apparel, who offer:
Ethical and certified fabric sourcing
Flexible MOQs for small and large brands
Custom labeling and packaging
Design-to-delivery service model
Conclusion
"Who What Wear Swimwear" represents more than a trend - it reflects a movement toward fashion-forward, body-positive, and sustainable swimwear.
In 2025, expect innovation in textures, sustainability, and inclusivity to define the beachwear landscape.
Whether you're a consumer following the latest looks or a business building your next collection, now is the perfect time to explore the future of swimwear with a trusted manufacturing partner.
About Reely Apparel
Xiamen Reely Industrial Co. Ltd, located in Fujian, China, specializes in swimwear, activewear, and lingerie manufacturing.
With state-of-the-art machinery, certified materials, and expert craftsmanship, we support international brands with private-label production, custom design development, and sustainable solutions.
Contact Reely Apparel today to start building your trend-driven swimwear collection inspired by the world's leading fashion insights.