Five factors determine the gold content of brand underwear

Feb 08, 2020

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Five factors determine the gold content of brand underwear


Five factors determine the "gold content" of brand underwear:


1. Fabric is the most important factor in determining the price of underwear. High-grade famous brand underwear often chooses entrance fabrics, be like the fabrics such as superfine fiber, complete lace, contain laika, they are the high-tech product that the design that designs to develop according to the characteristic of the person's bodily form and skin by special manufacturer suits human body most, have permeability good, colour and lustre degree tall, frivolous and comfortable, smooth without mark to wait for a lot of characteristics. Take the fabric that contains lycra for example, because in all sorts of mixed fiber added du pont lycra this kind of flexibility is outstanding fiber, so this kind of fabric has good flexibility, the underwear that makes with it, be like the 2nd skin of the person after putting on, can move freely, have no tie down feeling. The addition of high-tech ingredients naturally makes these fabrics expensive and thus gives them the status of "aristocrats". Generally speaking, underwear containing more imported fabrics is more expensive.


2. Even if the material is the same, there are many levels of underwear. Take the lining of the bra as an example, the top grade bra is generally made of breathable cotton, silk cotton and other materials, which are soft and close-fitting with good breathability, strong and durable, and not easy to break. The lining of the mid-range bra is made of plain sponge, while some low-grade bras even use low-quality sponges, which can cause obvious cracks after wearing or washing a few times, ruining the overall effect of the bra. As to shoulder belt, high-grade product USES high stretch material more, and medium and low grade underwear USES general elastic belt or cloth belt to make shoulder belt, can tighten the body, cause unwell. Material quality discretion is proportional to the price of underwear commonly, the lady underwear with high price often is more durable, do not shrink, be out of shape not easily. So, the choice of material difference, also can cause underwear price difference.


3. Work. Whether the fine workmanship is high - priced lingerie and low - priced lingerie women's obvious difference. Different price of lingerie at first glance appears to be little difference, but if put a few hundreds of yuan yuan underwear and a underwear, will clearly see the sewing stitch seams, and high-price underwear is much more delicate and exquisite, the cheap underwear is most extremely coarse, even have to take off the line, such as cracking phenomenon.


4. The function. With the constant change of consumer fashion, the function of ladies' underwear also develops from simple shaming and keeping warm to correction and orthopedic body. And the function that the lingerie has and the effect that can achieve also is a scale that divides its price level. In high-grade woman underwear "board model" compare commonly good. They are often designed by specialized companies according to different breast shapes of women. For example, bras with side-push can make women with loose breasts concentrate and towering after wearing, which has a good visual effect. The bra with steel band support has the function of breast support; Carry buttock tight pants to be able to accept abdomen, carry buttock, these can achieve the function that shapes female curve beauty very well. And the adjustment, shaping function is in low grade or cheap underwear body is very hard to find. On aesthetic, high-grade underwear often pays attention to the aesthetic appeal of underwear, be like popular gauze embroider underwear now, make underwear also had stereo feeling, elegant and beautiful lady underwear gives a person on the vision with beautiful enjoyment. The technology has also increased the price of lingerie, creating a huge price gap for women's underwear.


5. Branding. Underwear brand is a kind of intangible assets, there are many customers in the selection of underwear brand. Because big brand has its own special stylist, design the design that drives popular wind direction of lingerie of ladies according to fashionable and popular trend. In addition, big brand company still has the guide that buys a team of high quality, had carried on special training to guide buy personnel, make consumer is more handy when choose and buy. Brand underwear still has size standard, complete, can try on a series of such as the service measure that takes customer demand as a starting point, although these brand effect is invisible in the price difference of lingerie of ladies, it is an important respect that cannot be ignored however.


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